Kindness, one step further.
Brand Purpose

The Sunday Project creates meaningful merchandise that helps fund simple acts of kindness and community projects. We believe small choices can create meaningful impact.

Brand Personality
Warm
Welcoming
Purposeful
Thoughtful
Hopeful
Generous
Authentic
Color Palette
Warm Ivory #FFFEFB
Warm Cream #FAF7F0
Soft Cream #F3EEE3
Soft Sage #E7EDDC
Pale Green #DCE8C8
Muted Olive #6F7450
Deep Brown #30251B
Charcoal Black #171512
Color Usage
60% 25% 10% 5%
Logo Usage
Use on light backgrounds
Use on dark backgrounds
Avoid busy backgrounds
Do not stretch, rotate or modify
Clear Space

Always keep clear space around the logo roughly equal to the height of the letter “t”.

Typography
Primary Serif — Headings
DM Serif Display
Primary Sans-Serif — Body
Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890   !@#$%^&*()_+
Type Hierarchy
This is a Heading 1
DM Serif Display
Large / Regular
This is a Heading 2
Inter / Extra Bold
32 / 40
This is a Heading 3
Inter / Bold
Uppercase
This is body copy. The Sunday Project uses Inter for readable, friendly text across websites, social media, email and printed materials.
Inter / Regular
16 / 24
Photography Style
Warm & Natural Soft natural light.
Real & Authentic Unstaged moments.
Community People enjoying time together.
Impact Kindness in action.
Simple & Thoughtful Coffee, food and quiet details.

Use natural tones, genuine moments and real environments. Avoid overly staged, overly bright or heavily edited images.

Icon Style
Heart
Shop
Leaf
Coffee
Community
Gift
Location

Use simple, thin line icons with rounded edges. Keep icons charcoal, brown or muted olive.

Button Style
Primary Button Button Text
Secondary Button Button Text

Rounded, clean and minimal. Focus on clarity and warmth.

Design Elements
Signature underline
Heart divider
Brand Voice

Warm, friendly and genuine. Speak like a thoughtful friend, not a corporation. Keep it simple, positive and meaningful.

Sound Like This
  • We make things with purpose.
  • Thanks for being part of the story.
  • Small purchase. Big impact.
  • Come for the fun. Stay for the purpose.
Not Like This
  • Your generous contribution will...
  • We humbly ask for your support...
  • Help us help the less fortunate...
  • Please donate to our cause...
Tone of Voice
Formal
Casual
Serious
Warm
Complex
Simple
Traditional
Modern
Loud
Calm
Usage
Social Media
Website & Blog
Email Marketing
Printed Materials
Packaging & Inserts
Advertising
File Usage

Always use the official logo files. Do not recreate or alter the logo.

Maintain consistent colors, typography, spacing and imagery across all platforms.